Identify Opportunity Athletes
Identify Opportunity Athletes
Unlock the potential of your athlete roster by identifying opportunity athletes who can fill strategic gaps in your brand's plan. This lesson guides you in evaluating your current lineup and pinpointing new talent that aligns with your brand goals and target audience. By expanding into new sports or verticals, you can reach untapped markets and enhance your brand's visibility in the outdoor industry.
Transcript
Less than two, missing links and opportunity athletes.
Our first real task with our athlete roster reorganization was to categorize
our existing
athletes, or make tough decisions about if and where they fit in our overall
plan.
But another element that likely comes out of this process is having a clearer
vision
for what you need to move forward.
After you've put together your goals as a brand and written out the KPIs for
the athletes,
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson