In the "Optimizing Athlete Marketing For Brands" workshop, you'll learn how to streamline and optimize your athlete roster to align with your brand's goals. You'll discover how to allocate resources strategically, ensuring each athlete contributes meaningfully to your brand's success. By the end of this section, you'll have the tools to design a program that maximizes your impact in the outdoor industry.

You'll also master the art of prioritizing your athlete roster to enhance visibility and sales. Learn to identify which athletes deliver the greatest return on investment and how to categorize them into strategic groups. This approach will help you focus your efforts where they matter most, nurturing key relationships and driving impactful growth for your brand.

Finally, the workshop will guide you in crafting strategic partnership plans that foster collaboration and mutual growth with your athletes. You'll learn to build a collaboration calendar and future plan, elevating your athlete partnerships to the next level. By optimizing these relationships, you'll create a thriving brand ecosystem that thrives on quality connections and innovative projects.