Categorize Athlete Roster
Categorize Athlete Roster
Struggling to manage your athlete roster effectively? This lesson will teach you how to categorize your athletes into strategic groups like top tier, tastemaker, and talent pipeline, ensuring you maximize brand value and focus your efforts where they matter most. By organizing your roster, you'll be better equipped to nurture key relationships and drive impactful outdoor brand growth.
Transcript
We've been circling around this topic for a little bit,
but now it's time to get serious about your athlete roster.
Whether you're building from scratch
or working with an existing roster,
it's time to categorize your talent.
Every brand is gonna be slightly different
given the goals that you've put in place
for the athlete program,
but one place to start would be to take your KPIs
to try to organize them against two to three categories.
Lesson notes
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Lesson notes
Additional resources and content for this lesson