Optimizing Athlete Marketing For Brands

Roster Optimization
Video Resource - Brand M2 L3
Optimizing Athlete Marketing For Brands
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Onboard New Athletes

Onboard New Athletes

Struggling to manage and maximize your athlete partnerships? This lesson guides you through the process of effectively onboarding new and existing athletes, ensuring they understand your brand's goals and expectations. By focusing on clear communication and strategic alignment, you'll strengthen your athlete relationships and elevate your brand's impact in the outdoor industry.

Transcript
48 segments
0:00

Less than three, onboarding existing new athletes.

0:03

Following through with the tasks in this module is going to be a little bumpy.

0:06

You might have to say goodbye to some friends of the brand.

0:09

You might stretch into new categories that upset the status quo,

0:12

and you might be deprioritizing athletes who feel like they deserve more

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