Onboard New Athletes
Onboard New Athletes
Struggling to manage and maximize your athlete partnerships? This lesson guides you through the process of effectively onboarding new and existing athletes, ensuring they understand your brand's goals and expectations. By focusing on clear communication and strategic alignment, you'll strengthen your athlete relationships and elevate your brand's impact in the outdoor industry.
Transcript
Less than three, onboarding existing new athletes.
Following through with the tasks in this module is going to be a little bumpy.
You might have to say goodbye to some friends of the brand.
You might stretch into new categories that upset the status quo,
and you might be deprioritizing athletes who feel like they deserve more
attention.
But we're doing it in service to our most valuable athletes to maximize their
output
and clear a path for the next generation of athletes who will come up within
the brand.
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson