Outdoor Brand Camp
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The Definitive Method
to Getting Sponsored

No empty promises. No influencer shortcuts.
Just expert frameworks, proven by professionals—so you can build a lasting business as a sponsored outdoor athlete.

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Most athletes want to build sponsor partnerships. Most struggle at the same invisible wall.
The wall isn’t “talent”. It’s not reach, nor luck. It’s this: feeling distanced from the world of brands—unsure what they want, or how to really connect.

Our high-production learning track is designed to solve this for good. Not by giving you a list of email scripts or shortcuts, but by teaching you how sponsorships fundamentally work: as strategic business-to-business partnerships, not influencer marketing.

A New Kind of Playbook — Built For Business

1
Understand how brands actually think—and what they seek in partnerships
2
Translate your unique strengths into compelling value propositions
3
Craft one-of-a-kind offerings, not copy-and-paste pitches
4
Develop tangible tools and assets that anchor conversations
5
Learn the timing, clarity, and care required for a successful negotiation

Why most fail: Focusing on features, not the fit

Sponsorship is a business-to-business partnership. Athletes often focus on their own story—races, reach, or content—without seeing it through the brand’s eyes, or even knowing what brands value.

  • Common mistake: emailing hundreds of brands with a generic pitch
  • Common mistake: no vision, no clear value for the brand
  • Common mistake: misaligned offers, or chasing the wrong opportunities

The truth? Brands sponsor athletes to further specific business goals: awareness, authenticity, credibility with a community, or even entry into a new market. Your job is to solve those business needs—with expertise, distinction, and reliability. Not just energy.

1

Understand Sponsorship

What do brands want?
Break out of “athlete-think”—see how brands evaluate, select, and grow partnerships. You’ll learn the specific business outcomes brands seek, how athletes support them, and how to spot what makes a fit.
2

Create Your Value Proposition

What makes your offer irresistible, one-of-a-kind?
Learn how to articulate your unique story, vision, and outcomes—so that brands instantly “get” where you fit and how you differ from the crowd.
3

Build Your Offering

From idea to asset:
Design tangible offerings for brands that speak to both their needs and your strengths. Produce a “one-pager” that commands attention, framed for a business audience.
4

Prepare for the Conversation

Before pitching, prepare the ground:
We show you how to anticipate questions, objections, and needs; build credibility through your positioning; and get ready for the nuanced dance of partnership discussion.
5

Create Opportunity

It’s not just about sending pitches—it’s about insight and timing.
We’ll teach you to spot and create openings for negotiation, set yourself up for successful partnership outcomes, and avoid common pitfalls.
6

Pitch with Intention

Pitching is an art, not a script:
You’ll go into brand negotiations with a solid sense of your value, a clear offer, and the tools to tailor your conversation to each brand—making the act of pitching deliberate and unignorable.

Explore Our High-Production Workshops

Ready to become the athlete brands want to sponsor?

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